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Bank of Ireland Welcomes YouThe Group's headquarters are in Dublin, and its operations extend geographically throughout Ireland and in the United Kingdom.

The Group provides a broad range of financial services in Ireland to the personal, commercial, industrial and agricultural sectors. These include checking and deposit services, overdrafts, term loans, mortgages, international asset financing, leasing, instalment credit, debt financing, foreign exchange facilities, interest and exchange rate hedging instruments, executor, trustee, stock broking, life assurance and investment fund management, fund administration and custodial services and financial advisory services, including mergers and acquisitions and underwriting. With the acquisition of New Ireland Assurance in December 1997 the Group has access to additional distribution channels and products for its life assurance and pensions business. The Group provides services in Euros and other currencies.

Business BankingThe Group markets and sells its products on a domestic basis through the most extensive nationwide distribution network in Ireland and its direct telephone banking service. The Group has built a market share among credit institutions in Ireland of over 20% of resources and loans outstanding.

In the United Kingdom the Group operates mainly through Bristol & West plc, which was acquired in July 1997, and the Group's retail branch network. Bristol & West operates in selected markets and provides mortgages, savings and investments products to customers.

Operations in the rest of the world are primarily undertaken by Bank of Ireland Asset Management who provide fund management services to institutions and pension funds in Germany, Australia, Canada, Japan and the US.